At the end of 2015, we had the pleasure of producing the first nation- wide advertising campaign for Orangetheory Fitness. They are taking over the fitness market at an insanely rapid pace with over 400 studios across the US. The launch took place on New Year’s Eve, in Time’s Square - no big deal ;-0 !
The first leg of the campaign featured an array of fun, fit models. We shot in Ft. Lauderdale and brought our usual, A-game forward.
The second visit with the folks of Orange included 3x US Olympian and fitness fanatic extraordinaire, Lolo Jones. We made her sprint and lift for camera and her enormous following of Twitter fans.